Mr. Lotan received his B.Sc. degree in Environmental and Biotechnology Science from Tel Hi college when the hole in the Ozone layer was a hot topic. His M.Sc. degree in Environmental Engineering from Ben Gurion university was received at the same time U.S. Vice President Al Gore won a Nobel Peace Prize. He also has a master degree in business administration (M.BA) from Ben Gurion University, which he got at the time Paris Agreement was signed.

Currently, he is pursuing a Ph.D. at Ben Gurion University, where the climate crisis plays the leading role, and Mr. Lotan is ready to fight. His research in vertical greenery systems also called bio-walls, will examine all environmental, energy, and hydrological aspects from a single wall to a large city scale in an arid climate. A life cycle assessment will be conducted to have a complete environmental comparison between a green wall/structure to an exposed wall/structure.

"And will you succeed? Yes, you will indeed! (98 and 3/4 percent guaranteed" Dr. Seuss